Who We Are

It is not uncommon knowledge that the world is more or less an echo, and it is no less than the greatest battle to find individuals who talk to you like they need to talk to you about what actually matters. In time, you will begin to observe that the information floating about has been recycled so abundantly that nothing seems to matter anymore, and it is exactly here that we can confidently claim that no, that is not us. We may be a bit old-fashioned, but we know rather well that psychologically, philosophically, and even scientifically, one cannot accurately answer who we are with certainty, as we are each not the same the very next instant, just as we aren’t what we were an instant before, and it would suffice to say that like life, we are indeed in a state of constant flux, and we can be many things based on the need of the hour considering that we are, after all, in the business of expression, and expression is truly the richest form of communication, creative or otherwise.   

We choose our clients as one would friends, and when you engage with us, we will assist you realise your dream and your vision by treating every project in the similar manner in which a master craftsman works on any medium of art.  

Please consider that we are not in a rate race; and you are as important to us as you would think we are to you. We concur that such an approach may feel a tad measured in today’s age of ‘in a flash (disposable) creativity’, however, instead of trailing such temporary trends, we aim, instead, to engage with you in an unhurried association that would thus emerge into something admirably significant with the passage of time.  

 As a refined, artistically inclined set of individuals who have helped shape our respective professional trajectories, we now carry forward the same kindred acumen, proficiency, spirit and magic to our creative endeavours. Thankfully, we have had the good fortune to have worked with an array of brands, enterprises, individuals, etcetera across sectors and disciplines (kindly refer to our list of clients and portfolios), and so consider this an invitation to come aboard and delight in your journey with us and grow together as a firm team.


Brand Development

Marketing is too important to be left to the marketing folks. And branding is a concept that you own inside of your mind. This is where we step in by giving you a unabridged approach to your Brand identity (name, logo), Brand positioning, Brand strategy, Brand design, Messaging strategy, Brand application and extension and Brand style guide, with an awareness and amalgamation of the best of both the worlds.

Graphic Design

Simplicity is the ultimate form of sophistication, and the essence of design is in essentially marrying content and art and making them most lovable. When you sign the nuptial bond with us, you will see that this is a marriage that would be filled with love. Come along to us for a Logo, Stationery, Brochure, Signage (digital and others), Info-graphics, Various marketing and Promotional collaterals across the Print and Digital platforms.


The caterpillar does all the work but the butterfly gets all the publicity. That is exactly what we strive to achieve for you. From Advertising Strategy, Concepts, Campaigns, Copy writing, Creative design, Photography and most essentially giving skin and wings to your body of thoughts, we are altogether a one-stop-shop for your Advertising needs.

Digital + Interactive + Social Media

Today, web presence is as important to a business, as is DNA to humans. Get aboard; we are the specialists to get you there for your Website design and development, E-Commerce strategy and design, AdWord management (SEM), Search engine optimisation (SEO), Display and E-Mail marketing, Online Banners/Runners, Vignettes, Social media marketing, Mobile app development and a host of many other online related activities that we identify as the key influencers in the digital space. We Engage, Energise, Analyse and Interpret interest by syndicating your content functions via the Web/Mobile space, and carve you a distinct, noticeable nook.

Content And Editorial

As Virginia Woolf said, “Who is to foretell the flight of a word? It is a balloon that sails over treetops. To speak of knowledge is futile. All is experiment and adventure.” If you are ready to experiment, and journey on a lifetime of adventure with us for Technical/Business writing, Marketing collaterals: Brochure/Website and related, Blog and Social media content, Creative content, Advertising: Copywriting, Storyboard etcetera, Editing (articles/books) and Proof reading drop us an email and let us embark on the first step towards that journey.

Films and Photography

Movies are magic no matter what the movie is about and as Adams said, “You don’t make a photograph just with a camera. You bring to the act of photography all the pictures you have seen, the books you have read, the music you have heard, the people you have loved.” Unite with us to feel the magic we create for you, be it in film or photography, as we cover a enormous breadth of domains: Portraits, Film stills, Corporate shoots, Team shoots, BTS (Behind The Scenes), Ad films, Feature films, Short films, Dramatic features, Mini-series, Series for the film as well as digital platform, Television movies, Documentaries, Educational videos. In case you do not find something you are looking for specifically in the list above, you may drop in an email to enquire about the same. 

Evgeny Genchev


Evgeny has gained wide recognition and critical acclaim as a pianist, musician, composer, educator, actor and writer. He is equally happy performing for millions of people at the Brandenburg Gate for Welcoming 2017, as he is when producing music in the studio or being in front of the camera.

Named by critics as “the lion of the keyboard”, Evgeny has sold-out concerts across Europe, North America, Asia and Australia. He has shared the stage with musicians such as Sir Tom Jones, Helene Fischer, Filip Kirkorov and Andreas Gabalier. Evgeny has had multiple appearances on various TV channels such as RTL, ARD, ZDF, BBC, Deutsche Welle, Pro7 as well as performing at the Heidi Klum’s Next Top Model TV show. Genchev has recently formed a partnership with the member of the internationally acclaimed group 2Cellos, Luka Šulić, with whom he embarks on regular tours around the world. He has received multiple national and international awards including the Dobrin Petkov Grand Prize for his achievements and contribution to music. He is an alumni of the prestigious Royal Academy of Music, London and the Guildhall School of Music & Drama.

Pianist Composer & Arranger Actor Writer Author Model Script Writer Educator


Thierry Jasserand


Thierry is a serial entrepreneur in hospitality: food and beverage industry, in the payment industry, telecom and IT sector, B2B in France, Europe and India. He has been the director of several companies. The country director of the telecommunications giant TNS Inc, France, and the regional director for Northern Europe (Benelux and Scandinavia Countries). He was the managing director for Facilicom International, France. He was the marketing head in Telcos Cies. He had a highly successful career at some of the industry’s leading technology organisations including Apple Computer, Digital Equipment Corporation (DEC) from executive positions to the management of sales and marketing business units. He is the founder director of Café Noir Restaurants in India.

25+ Years' Of Corporate Experience Computers Telecoms Hospitality Food & Beverage Payment Industries Change Management Business Transformation New Business Development Business & Marketing Strategy Entrepreneurship Management Leadership


Rahul Karnani


Rahul has over 18 years of experience in marketing and has worked with leading interior design, architecture, publishing and advertising firms. He holds an MBA in marketing. His articles on business and marketing appear regularly in various magazines and journals. He is an enthusiastic photographer and has modelled for some brands and acted in a short film.

MBA – Marketing Serial Entrepreneur Investor 18+ Years’ Corporate Experience Associate at IIFL Securities Franchise of Kotak Securities Financial Planning & Wealth creation Amateur Photographer

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Farahdeen Khan


Farahdeen is a painter, poet, writer and author. His books, articles, critique and reviews on art, architecture, film, fashion and literature have been published in various dailies, journals, magazines and websites. He holds an MA in English Literature. His work has been featured in articles at the Guggenheim, for the Indian Government and on architecture for the Canadian government. He is currently working on his two new books and some screenplays for leading film studios.

Author Writer Columnist Editor Poet Script Writer Painter Amateur Photographer Interior Decorator Art/Antique Collector Philatelist

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Subi Samuel


Subi is one of India's leading photographers and film producers. He is a name synonymous with glamour and photography the world over. His work spans across many prestigious bands and covers almost all of the world's leading magazines. He is the publisher of the coffee table book SUBI that was received with great critical acclaim. The book covered some of the greatest celebrities in the world of film, fashion, sports and politics.

Photographer with 20+ Years’ Experience In Bollywood Film Producer Pastor Visualiser Creative Consultant Painter Cartoonist