In High Spirits at 2927

  • 27 August 2014
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  • Farahdeen
  • We breathe in highly pressured times where employees feel that they are being treated as a liability than an asset. It is important that some imperative but discerning determinants are followed in order to maintain a balance at the place of work. Sharing some of what we follow at 2927. Hope they help you mould your own....Read More

    Article

    Smart Not Hard

  • 16 August 2014
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  • Farahdeen
  • When Rahul and I started 2927 five years ago, one of the first few things we were certain was to embrace the 'work smart' culture by abolishing the 'work hard' culture. And this did not come about just like that, Rahul who had worked at two companies as the marketing director felt that by having fixed hours of work...Read More

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    Interior Balance

  • 24 April 2014
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  • Farahdeen
  • Human nature yearns for balance, be it physically, mentally or emotionally. At work, in relationships, and in the confines of our homes too. That is how symmetrical balance (when the two sides of a central point are mirror images of each other) was born. This balance suggests formality, refinement and constraint that produces the feeling of security and safety...Read More

    Article

    Geof Kern

  • 23 December 2013
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  • Farahdeen
  • At the 2927 Group we had the good fortune of working with one of the finest and most awarded American photographers of our times, Geof Kern. The projects were with one of our oldest clients, Interface. Interface, by definition on their own website, are the world�s largest designer and maker of carpet tiles. Kern�s splendid photographs added distinctness on the invites....Read More

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    Design And Depth

  • 17 October 2013
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  • Farahdeen
  • It is disheartening to see how design is taking a beating in the hands of the inexperienced and opinionated. Agreed technology is giving us the ease of learning and knowing whatever there is to it at a click of a finger, but is it really teaching us anything other than scratching the surface? I am afraid not. What matters in design is not who the client is or how effective it is...Read More

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